2 Identities 1 Company

While driving in suburbia this past weekend I noticed 2 separate type faces with 2 separate meanings for the same company. The company is called Reed Lawn & Leisure.

This is the view of the two signs together from the road.


This is the sign closest to the road. The typeface is rather futuristic, which is odd for this type of company.


This is the building with a typeface that reminds me of wood block type.

Two completely different feels for the same company.
Not a good idea to post the same wording in different typefaces on the same property.